Category Archives: Personal Styling


One of the amazing aspects of my work is that I get to meet so many people in all facets of life.  It keeps things interesting and makes for enjoyable conversation.  There is no lack of this on a photo shoot, so many fabulous and creative people come together for some wonderful images to share with you.  To make matters even better, this photo shoot was for Retrose Management’s remarkable #GoTeal campaign benefiting Safe Place of Austin; April is Sexual Assault Awareness Month and they want to help bring as much visibility to it as possible.  My objective as the stylist for this shoot was to show individuality yet cohesion and strength in women for the cause.  I hope that I did it justice.  It was a pleasure working with everyone on this team!  Here is a little taste of the campaign and some #BTS (behind the scenes shots of the day).



Hanging Around

Mariah Directing Models

Mariah Directing Models2

Feet Only


All Posing

Checking Out the Shot

Birthday Shot


Photographer: lindsey j baker photography
Graphic Design: SUREFIRE Marketing
Studio: Be Moments
Styling: Shell personal styling + closet therapy
Makeup: Molly Makeup, Hair & Make-Up BY Melissa Diane, Freelance Makeup Artist: Autumn Duris, KP Makeupartist
Models: Maranda Segovia, Vivian Stiles, Cassandra, Mariah, Jamie, Camille Khali, Amanda West

Make sure to follow the #GoTeal campaign on social media!

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Rant Response: 20 Things…

Recently a friend tagged me in a post on facebook that led to this blog post on Rant Chic, and she asked me what my thoughts are on it.  I think my “thoughts” on this one are worth a blog post!  This blog post, which is worth a click if nothing else but to reference what we are discussing here on my blog, outlines 20 items this writer thinks women shouldn’t wear after the age of 30.  Let me preface the below blog response with the note that everyone obviously has and is entitled to their own opinions on the subject, this is a reflection of my opinions as a stylist that works with clients from all walks of life, as well as all shapes, sizes and ages.  Let me also say that people often ask me “can I wear this?” and my response is often more than they bargained for because there is rarely a “yes” or “no” answer to that question-there is generally a grey area when it comes to style which is why I am rarely a fan of “you should never ever wear this again”.  Fashion is circumstantial, often an interpretation of an event, mood or situation and is something that changes from person to person, possibly day to day.  So let’s get to it, tit for tat if you will, my response to Rant Chic’s 20 Things Women Should Stop Wearing After Age 30.

1. Leopard Print

This Gucci Leopard print dress proves several things: leopard can be elegant as well as come in many styles and colors.

This Gucci Leopard print dress proves a few things: leopard can be elegant as well as come in many styles and colors.

No one said you have to be head to....well just toe in leopard.  These Tom Fords show restraint but give interest to any outfit!

No one said you have to be head to….well just toe in leopard. These Tom Fords show restraint but give interest to any outfit!

2. Sparkly Pants: Because New Year’s Eve is not the only time to have a little fun.  Should you wear sequin pants to the grocery store?  Probably not, unless you are on your way to a party, but they are fun a a great way to dress up a t-shirt for a night out.

Trouve Sequin Pants

3. Over sized Sunglasses: This one is tough-how do you define “over sized”, either way I think it is way too general of a statement, this is one of those things that should be tailored to the wearer. Last time I checked, Rachel Zoe is not only a stylish woman but one of the highest acclaimed stylists.

Rachel-Zoe in Sunglasses

4. Non matching socks: Okay, on this one, I got nothing-at age 30 your socks should probably match unless you are wearing a costume…or tall boots and no one is going to see them (shhh, I won’t tell)!!

5. Hoop Earrings:  Seriously? Why not?!  This is a very blanket statement, in my opinion.  Hoops come in all different shapes, sizes and styles.  Like most fashion, the style of your hoop can mature with you.  Lots of celebrities are wearing hoops right now.  I recently met a fabulous jewelry designer that makes some stunning hoops-check out Sarah Briggs Jewelry. Again…


6. Furry Boots:  Hmmm, I am a sucker for fur so I am not the best gauge of this one, but what if you are going somewhere cold?!  This is another one like leopard where it has to be worn properly and with the correct restraint if necessary because I do agree if worn improperly they can definitely read “young”-again that pesky grey area! Nothing about these boots say “young” to me.

Prada Fur Boots

7. Furry Anything: Hold the phone!  This style has been around for ever and ever for a reason, just use good judgement!  If anyone doesn’t want theirs, I’ll send you my address!

Faux Fur Jacket

8. Tube Tops: Since tube tops & crop tops are similar and crop tops are right on trend right now, it is just another one of those things that you should use good judgement on.  No one is saying that you should wear a bikini top to the bar in your 30’s-well, at least I am not saying that!

Miguelina Lace Crop Top

9. Short Dresses:  Again, grey area, define “short”.  Leaves absolutely nothing to the imagination…okay that is probably short, above the knee-not so much but others may consider this “short” after a certain age but certainly not 30!  Wear the appropriate length dress to the appropriate event.  Also, if you want to wear a shorter dress, leave something to the imagination by not having it low cut (etc.) as well.

hm sequin dress

10. Mini Skirts:  Mini and short usually fall under different categories.  In our 30’s there is probably rarely a time to wear a true mini skirt.

11. Overalls: I know this is a very controversial one.  I was very unsure of them but I tried them on and was pleasantly surprised.  Does that mean they are for everyone?  Of course not, this is one of those “you have to try them on” items.


12. Crop Tops: See #8

13. Wearing the brand American Eagle:  This is a brand that mostly lends itself to a younger demographic, if nothing else because they logo their items at nauseoum and people associate the brand with younger people but like with most things there can be a grey area-but I do have to agree that mostly we should leave American Eagle to the 23 and unders!  There is that pesky fur again though, but I beg you to tell me where this is from if I didn’t tell you!

ae faux fur

14. “Booty Shorts”: Defined by your booty hanging out, I agree these either need to be left in your early 20’s or maybe never worn at all.

15. Old Sneakers: Once again, I must agree.  If you have a favorite old pair-they need to be saved for work around the house.  This is a great example of one my fave sayings “public is public”, saying “well, I just wear them to run to the grocery store”-really? Isn’t that one of THE most public places you go and isn’t it where you are most likely to run into people you know (in your own neighborhood)?  Out with the worn out and in with the fresh pair of sneakers!

16. Cheap Bras: I think what the author of Rant Chic means by this is ill fitting bras, not the actual price you pay for them.  As a general rule though, a well fitting bra is a little more expensive and what you are paying for often times is the expertise of the person fitting you.  Frequently one of the first affairs I handle with a new client, is getting them in the proper undergarments, especially bras.  A well fitting bra not only effects the way your clothes fit and look, but it also effects your health in the form of your back, neck and other body parts.  This is an important item at ANY age!

17. Glitter Eye Shadow: Should you walk into work with your make-up from the night before-not so much?!  Should you have fun when you go out with the girls and wear ONE super glittery color with a matte liner-duh?!  Glitter eye make-up is not for any age, every day or every night but it is for the fun occasion, worn properly.

glitter shadow

18. Platform flip-flops: I honestly wish I had one nice thing or even a rebuttal here, but I have nothing!!  I am not a fan of the platform flip-flops, for me it is not based on age, it is based on the fact that they went out of style 10 years ago.  Sorry platform flip-flop wearers, I personally think it is time to chunk them!

19. Wearing Abercrombie & Fitch (see #13 regarding American Eagle) because the idea/response is the same!

20. Scrunchies: Well, there’s a blast from the past, right?!  This is something that definitely shouldn’t be worn in public at any age-in my humble opinion-BUT because they don’t pull out your hair or leave creases in it nearly as much as other hair ties they are definitely a good item to have around the house when you want to wear your hair up and they are more comfortable!  Who knows, maybe they will make a resurgence some day!

The bottom line is use good judgement and edit yourself daily.  If you are unsure of your judgement ask a friend, they will be honest and generally on your level.  Be the best version of you through your style and just make sure what you are wearing is portraying what you want to say to the world!

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Fuchsia, Vests, Suspenders and Bear Sweaters-Oh My!

You may have seen me share Pinkle Toes Photography post from a few weeks ago on facebook with a sneak peek at this adorable family but I couldn’t help doing a post of my own!  I can not deny you all more images of this family, it would be deprivation on my part.  Michele with Pinkle Toes Photography captured this family in such a relaxed way, which I think is fabulous!  As I mentioned when I shared the post, when I met Misti, the Mom-we instantly clicked.  I had a great time shopping and coordinating with her for their family/newborn photos and I was so happy to see her doing something for herself with everything she had going on, including a sweet newborn son.  I hope you enjoy these images as much as I enjoyed working with her.  Misti wears her fuchsia skirt like it was made just for her, I am so glad we found it..and those shoes! The boys bring it to no doubt, vests, suspenders and bear sweaters, oh my!

Be on the lookout for more collaborations with Pinkle Toes Photography very soon!

Whole Family3

Misti & Graham

Whole Family

Misti & Graham & DadDad & Grayson

And then there is this…

Baby Turquoise


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No Strangers Here!

These two are no strangers to the blog, Matt & Courtney have been gorgeous subjects for Sherry Hammonds and I multiple times and I just adore working with them.  They are crazy, sexy, fun, always up for anything and don’t take themselves too seriously!  Putting together the looks for this shoot was a blast, Courtney and I always have a fabulous time working together and Matt, well he is such a good sport and loves what we pick out for him!  This time we have the added pleasure of Boulder and Bailey being in the photos, their adorable fur babies, who I happen to love so much!  Don’t be fooled, none of this would come to actualization without the amazing talents of Sherry Hammonds, who as you know is no stranger to my blog either.  I would say we are somewhat of a dream team, all of us work together with such ease.  So without further ado, here is a small sampling of Matt & Courtney’s 2014 holiday shoot.  I hope you are as fond of these images as I am.







And I will leave you with this cuteness…


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A Little Sale Never Hurt Anyone…

It’s Labor Day Weekend, we all know what that means, it’s a good weekend to be a good consumer! Holiday weekends are now pretty much synonymous with “sale”, but hey who is complaining?!  Chances are you have somewhere fun to go and a new outfit would be perfect for the occasion, especially one that is on sale!  Oh and it’s the first weekend of college football, yes I love fashion and football, so you very well may need the perfect outfit for that as well.  With all of that said, maybe you just want to shop a good sale and stock up for Fall.  So here are some great sales happening this weekend and my top picks from them.

Nordstrom is having a clearance sale, up to 40% off through September 7th.

So these may not be perfect for game day this weekend but they will be in the coming months and they will go with any school colors as well as be comfortable.

Trouve Faux Leather Front Leggings

These can be worn so many months of the year, including right now!


Dolce Vita Shandy Cutout Sandal

Dolce Vita Shandy Cutout Sandal

So, I know I am picking all black and ‘leather’ items, but can you blame me?  These shorts are awesome and a really great price for leather shorts (less than $100).  Definitely wear them this weekend if you are going somewhere indoors only but they will be awesome for Fall anytime!  A classic short.


Halogen Leather Shorts

Halogen Leather Shorts


Forever 21 is having an unbelievable sale, buy one get one!  Whether you love these pieces for a season or forever they are worth it!

Throw this dress on with flats or heels, simple earrings, a long necklace and go!

Forever 21 Key Hole Dress

Forever 21 Key Hole Dress

I really like this dress because it can be worn so many ways and will look effortlessly beautiful.

Steve Madden is having the best kind of sale!

Click here for 20% off of your $100 purchase.

Click here for 25% off of your $125 purchase.

Click here for 30% off of your $150 purchase.



This bootie will go with everything!  I love how it has a slight sheen but nothing over the top, just enough to stand out.



Fab’rik is having their Gameday Pop-Up Shop Sale, take 25% off select gameday styles!

I can’t wait to see what items you get!  Make sure to send them to me and I will post them.

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I’ve Got The Blues

I have always been a jeans kind of girl, I love them!  Dress them up, down…all around, I will wear them pretty much any which way and luckily I live in a city where denim is accepted almost anywhere, anytime.  Denim has always been a fashion staple but recently it has made a complete resurgence showing up in all forms.  With Fall coming (what we get of it here in Texas), it makes me even more excited about jeans and denim, all I can think about are the new pairs I have bought and how I want to wear them without dying of heat exhaustion! So without further ado, lets go look at some of my favorite denim items right now.

I have had many people ask me how I feel about the overall trend, and quite frankly I wasn’t sure-until I tried these on.  I really like them!  They are comfortable, cute and I love that they have a skinny leg.  I have been dying to wear them in!  To the overall doubters I say “try them on”, they may not be for you but it is one of those things you will never know until you try.

Distressed Denim Overalls

Keeping with a similar trend, I found these today and WANT them!  Joe’s are always a good denim and you can wear this jumpsuit a million times and ways.


PS. It's on sale...

PS. It’s on sale…

Do not let the words “high rise” mislead you, all it means in this case is “made for women who don’t like low rise”.  These jeans are made for everyone from 17 to 71!  I know, because my Mother bought them and loves them more than any other pair of denim she owns.  I love Joe’s, I have two pair and wear them all of the time.

Joe's Flawless High Rise Skinny

I have tried these flare jeans on, they are fabulous!  The only reason I didn’t buy them is I was pregnant at the time.  Pair these with a great (faux) fur vest and suede boots!

Level 99 Lisbon Flare

Jessica Alba sporting them!

Jessica Alba sporting them!

Can you go wrong with jeans + grey?

Hudson Grey Skinnies

If you have ready my blog before, you probably know that I am big fan of Blank denim, they have cute styles, fit well and are a nice price point.  These combine two fabulous things, skinny and boyfriend!

Blank Skinny Boyfriend

Stella is wearing my new Just Black Boyfriend jeans that I picked up at Beehive last week, go get a pair before they are gone (really great price point)!

Just Black Boyfriend

Denim on denim is definitely on trend.  Pair this top with any of the above!

Treasure & Bond Chambray

I can’t leave the men out! These are awesome because they are denim but look like trousers, men can wear a button down and oxfords and be ready for dinner!  You can even add a vest to change it up!

Joe's Brixton Slim Fit

Guess what?  These are Levi’s!!


And so are these!


And of course, it’s back to school, so the kids too!

The grey is different and cute!

Vince Kids Jeans

Everyone in the family needs a chambray!

Peek Chambray

Does this come in my size?!

Kid's Chambray Vest

What denim are you wearing or which pieces will you be purchasing?

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Do You Like Purple?

I can’t tell you how many times I have had a client tell me “I hate purple (or fill in the blank item)!”, “why, I ask?”-“I don’t know, I just do!”.  Okay, I say, I’m not going to make you buy anything “purple” but I am going to have you try it on!  Why would I have them try it on when they *know* they don’t like “purple”?  Multiple reasons: One is-it happens to the best of us in most areas of life, we get stuck in our ways!  Most of us have our routines and we don’t love straying from them; the same goes for most people with their wardrobe.  Two-When I work with clients, they are very quick to tell me what they absolutely will and most importantly WON’T wear!  So I wonder, why did they call me?  Really, it is a cry for fashion help (generally).  Third-Not all “purple” is created equal!

So how do you decide if you really like “purple” or not?

– Go in with an open mind.

– Try items on, they will look different on you than anyone else and certainly different and of course better than they do on the hanger.  If you don’t love it, no worries, you take it off and move onto the next item.

– Make sure you are wearing the garment correctly.  So often a client tells me they don’t like a certain style and once I show them how to properly wear it, they love it!  When I say wearing it correctly I mean not only styled properly but also that it is hitting you in the correct spot and fits well.  Ask yourself questions such as “is this the correct length?”, “Is it positioned correctly on my hips/waist?”, you get the idea!

– Ask someone, a friend is usually best because they will be nice but honest, how the “purple” looks on you.

– Take fashion steps, change lanes, don’t exit the highway if you know what I mean; do not scare your fashion self away by veering so far out of your lane each attempt.

– Stay true to yourself.  Now I know this sounds like a contradiction to all of the above but you can explore style and fashion without doing a complete style 180.

– Most importantly , have fun!  Fashion is supposed to be fun and an expression of who you are, not stressful and a burden.

Honestly, more times than not, people decide “hey, I really do like “purple!”.

What is an item you love that you originally thought “no way”?

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Why, You Ask?

Why a personal stylist you ask?  I often hear people say “I don’t understand what the need for a service like personal styling is.” or “I have a fantastic stylist at ‘said’ store.” or “I use a convenient online service.” and of course we can all relate to “That just isn’t in my budget.”.  While all of these are obviously valid thoughts and concerns, let me play devil’s advocate for a minute (or two).

“I don’t understand what the need for a service like personal styling is.”:  There are several reasons why personal styling is beneficial over shopping alone, even for those that love to shop.  For one, spending money is often emotional and it can be difficult to decipher and make decisions on what items are best over the items you simply just want but don’t serve a real purpose in your closet and/or are out of the budget.  Along those same lines, while you will be paying me or another stylist a fee, we will help you save money in the long run by helping you not buy items that will just sit in your closet with tags on them until they go in the give-away pile 2 years later.  As the infamous saying goes “time is money” (whether it is leaving the kids with the nanny or leaving work so you are able to go shop for yourself), so you stay where you are, let me do the leg work for you and you stop long enough to come play dress-up and leave, better yet, I can bring the items to you!

“I have a fantastic stylist at “said” store.”:  I often work with in store stylists, they are very knowledgeable about their product and are generally a big help.  The important thing to note here with myself and pretty much all independent stylists, is that we make an hourly fee not a commission on what you buy like in store stylists; therefore if you spend $100 or $2000 on clothes, it makes no difference to me -I just want you to be happy with your items and comfortable with the amount of money that you are spending, otherwise it is not a fabulous experience for anyone.  The good news, the in store stylists still makes a commission on whatever you buy, so it is a win-win for everyone without the pressure to spend, spend, spend!  Also, in store stylists obviously have a vested interest in you buying their product, which just means they are doing their job, I have a vested interest in you being happy with your wardrobe, whichever store the items may come from, which just means I am doing my job.

“I use a convenient online service.”:  Shopping online is wonderful, definitely serves a purpose and is sometimes necessary but shopping and styling are two separate things.  The reason to “go local” as they say when choosing a stylist is to ensure the best results for you, the client.  When you meet someone in person and are able to build a rapport, as well as let them see your body shape, personality and style; trust and understanding are built.  Your style is very personal to you, hence personal styling.  I shop differently for every client, even if I pick out the same item for two clients, chances are I am going to show them two different ways to style said item.  The “personal” in personal styling is very important.  Also, as I discussed above, when I am styling someone, I pick the store/location that best fits their needs for that appointment, an online stylist is very similar to in-store stylist in the sense that they have an inventory to choose from that they are not able to stray from therefore limiting your options.

“That just isn’t in my budget.”  What does all of the above boil down to?  When you use a personal stylist, you have a more focused effort given to your wardrobe which in the long run saves money by avoiding having the wrong items and/or too many items in your closet.  Therefore, the money you spend on a personal stylist will come back to you in the form of a wardrobe that you love and best suits you.

While I am not saying that a personal stylist is for everyone, I do feel that it is a service that many can benefit from for different reasons; but I am sure we can all agree that I am most certainly biased on the subject-so don’t listen to me, listen to my amazing clients:

“I cannot thank Shelley enough for the amazing shopping experience she provided for me and my family.  I dread shopping, especially when coordinating for family photos!  She and I discussed our location and she pre-selected many choices for me to pick from.  Her personalized service made shopping enjoyable and her vision resulted in my favorite family photos yet!  I can’t wait to work with Shelley again.” -Robin J.

“Best shopping experience ever!! Why???  Because I did NOT have to shop!!  Shelley picked the perfect outfits for the occasions I had, and then many bonus items that I HAD to have for anything upcoming!  For someone who loves fashion but HATES to shop, or has no time, this is perfect.  I can’t wait til the next time!!!” –Candace B.

“It’s amazing what wearing the right size and right cut will do for your body. I’ve been told TWICE today how thin I look in the new black slacks you helped me buy for work. THANK YOU SO MUCH! Your tag line should be “Making you look goooooood!”” – Mandy B.

“It’s way belated, but I just wanted to thank you so much for helping me find a dress for the wedding I attended on Good Friday. I’ve been so busy with session that there is no way I would have been able to find something I liked as much as I liked what you picked out for me. Plus, there is no way I would have picked out the dress you found, but it was perfect and I got so many compliments! Thank you, thank you, thank you!” – Macy H.

“I recently worked with Shelley with Shell Personal Styling and completed a closet therapy session. I would highly recommend this service to any gal or guy who wants to save money in the future and confirm that the pieces of clothing you are wearing work for you, your style, your career and your body! I am incredibly clear about what I need to spend my money on and feel so confident! Not to mention is was a blast!” – Courtney U.

“Can’t say enough about Shell personal styling + closet therapy and this outfit! I lost weight, just by wearing the right size dress, changed my earrings and well, the fabulous shoes! Not kidding when I tell you mouths hit the floor gala night!” – Michele S.

“Working with Shelley was one of the best things I have done for myself in, well…ever. She went out of her way to figure out how I want to present myself before we met. I couldn’t believe the amount of clothing, shoes, jewelry, etc she had gone in and preselected for me to try on the previous day. I was so grateful for her to tell me exactly how to wear each piece. I had a fabulous experience and credit her for the extra hitch in my giddy up these days. Looking forward to working with her again on both a closet therapy session and more shopping.” – Lindsay B.

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